The mode of spread false information, also known as click-baiting, with the sole purpose of increasing the number of visitors to a specific website has now become an established practice by several websites. Google knows this phenomenon and decided to fight it by passing to action.
In fact issued a news which stated that it had developed a new algorithm that, as appropriate, will reward or penalize websites according to the reliability of the content they publish.
The name of the new algorithm is Knowledge-Based Trust and will begin to be operational from next April 21. The algorithm uses the information in Knowledge Vault, a large database of information downloaded from the network and stored previously by the search engine then considered reasonably reliable. Websites that publish content in contrast to those of Knowledge Vault automatically will undergo a penalty.
Is important to note that the use of this new algorithm is based on a qualitative assessment of sites by Google and this does provide that to establish the position of a website in search results, the Mountain View giant will rely less and less on the number of inbound links and more about the quality of the content.
About the new algorithm, a Google spokesman said “A source who has few false information is considered reliable” further adding “The news are automatically extracted from each source using selection methods already used to build our database.”
Note that Google updates frequently its algorithms that use different criteria to determine the order of the reported link when you do a search online. Theoretically, the best results are in the top positions of the page and the level of adherence to research decreases as you see others. The problem with the current system is that it is sometimes misled by pages created with the sole purpose of attracting traffic. The goal of the new system expects to overcome this obstacle.